Everyone loves to get a "two for one" deal when it comes to parting with their hard earned dollars. I got married on Valentines Day and now every year I get a two for one deal when I take my wife out for our anniversary dinner.
Business owners can get a two for one deal when they invest in upgrading their communication technology because they will quite often discover that improved business communications leads to improved business marketing results.
Following are just a few examples of how better communication technology tools improve a firms normal operations as well as their marketing.
More & Better Phone Numbers
Years ago one of the most important annual decision a business owner would make is "Do I change my Yellow Pages listings?" Now instead of printed directory advertising business decision makers are deciding where to invest in on-line advertising.
To determine which on-line advertising buys are pulling the greatest response, savvy business owners use a different phone number for every different on-line ad. SIP phone numbers are a new technology service that allows any phone number in the world to be answered by any phone in the world.
With SIP phone numbers and their advertising business owners can decide how to move their advertising dollars around on a day to day basis by monitoring which phone numbers are being dialed through a web portal. No need to wait for the phone bill at the end of the month.
Cloud Blogs & CRM
If you've been thinking about which of your on-site computer applications are best suited to by moved to "the cloud" take a look at your blog and customer relationship manager or "CRM" software first. While it's difficult enough to maintain working in-house computers for your employees it can be harder still to maintain separate in-house computers for individual applications like your company blog or CRM.
With "cloud" services applications like TypePad.com, WordPress.com for blogs and SalesForce.com and Zoho.com for CRM's, getting your marketing applications off of old in-house computer equipment and onto a cloud solution with all the latest upgrades has never been easier.
Who Can You Call to Get a 2 for 1 Technology / Marketing Deal? Call Us!
We started in the phone business and phones have always been a marketing tool. Now we're in the "cloud business" and the cloud is certainly a marketing tool. Give us a call so we can share with you how we've been able to help many clients just like you get improved technology AND improved marketing all the the same dollar.
Following is a short video that shares additional ideas for using technology to improve marketing.
Photo credit: iStockPhoto.com # 19431199